Real estate CRM · built inside a Dubai brokerage
The CRM your brokerage would have built itself.
Every Bayut lead, every call, every dirham of commission in one system — designed by brokerage owners who got tired of running a business out of WhatsApp and Excel.
Built inside a working Dubai brokerage · figures are sample data
Admin Dashboard
Manage your team, deals, and performance
Leads and data from the places your brokerage already works
The problem
Brokerages run on chaos.
Most agencies are not short of effort. They are short of one system that holds the whole operation together.
Leads lost in WhatsApp
No owner, no next step, no way to prove what happened after the first message.
Cold calling from spreadsheets
Owner lists in someone's Excel. Nobody knows who was called, or which tower is worth the afternoon.
Commissions, invoices and vouchers done by hand
Splits in a file, invoices and vouchers typed by hand, every month closing in an argument.
No visibility on who's working
Activity is invisible until results miss, so coaching comes a quarter too late.
Why it exists
A lead that waits four hours is a lead you already paid for and already lost.
Portal leads land in an agent's phone. If nothing happens, nobody knows — not until the month closes short. Propsmart times every one of them.
Without a system
Cost: the lead, and the answer to "why".
With Propsmart
Cost: fourteen minutes of Sara's time.
What's inside
Twelve modules. One set of numbers that agree with each other.
Leads, calls, listings, buildings, deals and commission on one data layer — so every screen agrees.
Lead pipeline
Six stages, and every lead knows where it came from.
Every lead arrives tagged with its source, listing and agent — and stays that way to close.
- Routing, rotation, recycling, hand-offs
- Due today / Overdue / Upcoming views
- Full notes timeline, exportable
Off-plan
Meta Ads to site visit, with the campaign name still attached.
Its own pipeline, warmth score and follow-up statuses — because off-plan doesn't sell like secondary.
- Project catalog with closed-deal tracking
- Automatic recycling of cold leads
- Budget, beds and campaign on every card
Cold calling & buildings
Cold calling without the spreadsheets.
Owner lists live on the building's page. Agents dial from the screen and log every outcome in one tap.
- Owner directories imported from any list
- Outcomes logged in one tap, filterable
- AI scores and market data on the same page
| # | Unit | Beds | Owner | Phone | Status | WA | Listing | Added |
|---|---|---|---|---|---|---|---|---|
| 1 | 3803 | 4 | A. PETROVA | 050 000 0101 | Wrong number | ✕ | ✕ | 3mo |
| 2 | 2304 | 1 | M. AL RASHID | 055 000 0102 | No answer | ✓ | ✕ | 3mo |
| 3 | 2305 | 1 | J. KOWALSKI | 056 000 0103 | No answer | ✓ | ✕ | 3mo |
| 4 | 517 | 1 | S. NAKAMURA | 052 000 0104 | No answer | ✓ | ✕ | 3mo |
| 5 | 1201 | 2 | R. MEHTA | 054 000 0105 | Listing received | ✓ | ✓ | today |
Deals & commission
Splits calculated the way your brokerage actually splits them.
Co-agent shares, referral fees, agency split, VAT — configured once, applied to every deal.
- Split rules per agent tier
- Approval before a deal counts
- Statements agents can read
Agent performance
Coach on evidence. The leaderboard updates itself.
Calls, viewings, closes and training — per agent, per day. Coach from the same screen they see.
- Leaderboards by calls, conversions, commission
- Overdue training flagged for the owner
- Agent directory with roles and approvals
Native intelligence
AI where the work happens.
No chatbot tab. Intelligence runs inside the screens your team already uses — and the platform itself is built with AI, which is why it changes as fast as you do.
Rough notes in. Clean timeline out.
Scored before anyone dials.
Live building data, one click.
Call the hottest stock first.
The right agent, with the reason.
Custom modules in days, not quarters.
Product tour
Two minutes inside Propsmart.
A lead lands, gets routed, gets called, gets closed — and the commission lands in finance. The whole loop, start to finish.
Full product walkthrough
Coming soon — see it live on a demo call instead
Bespoke by design
Yours, not off the shelf.
Your stages, your splits, your areas, your rules. Need something the product doesn't have? We build it as a custom module and ship it in days — two agents or two hundred.
Custom modules in days, not months.
You describe it, we build it, it's in your workspace that week.
Your pipeline, your splits, your areas.
Stages, splits, portals, roles and permissions are configuration — not a feature request.
Every portal in one inbox.
Every portal lands in the same pipeline, tagged, with a WhatsApp already sent.
For your team
One system. Four very different mornings.
Each role opens to the screen it needs, on numbers that already agree.
Owner
Know by 10am, not by the 30th.
Revenue, pipeline and who hasn't picked up the phone — one screen.
Sales manager
Rebalance leads on evidence.
Untouched leads by agent. Reassign in a click. Coach on evidence.
Agent
Every lead, note and follow-up in one place.
Leads arrive with the WhatsApp sent and today's follow-ups sorted.
Finance & admin
Splits that match how deals actually close.
Approvals, co-agent shares and statements that reconcile.
Product facts. Every screen on this page uses illustrative sample data, not any brokerage's real figures.
From the founders
We built Propsmart for our own brokerage first. It was only when other owners saw the dashboard and asked for it that we realised the problem was everyone's.
"I didn't want a CRM. I wanted to stop asking my agents what happened to the leads I paid for, and to stop closing the month in a spreadsheet. So we built the thing we wished someone would sell us — and now we do."
Pricing
Per agent. Cheaper as your desk grows.
Every module and the full AI suite are included at every size. No setup fee, no add-ons.
Boutique
1–10 agents
per agent / month
GrowingMost brokerages
11–30 agents
per agent / month
Scale
31+ agents
per agent / month
Work out your number
Drag to your team size. The rate drops automatically as you grow.
AED 125 per agent · Growing band
- Lead pipeline, routing & rotation
- Call tracker & daily targets
- Listings & buildings database
- Deals, commissions & P&L
- Portal + WhatsApp integrations
- The full AI suite, included
Enterprise
Multi-office operations with workflows of their own.
Volume rate & custom module programme
- Everything in Propsmart
- Custom modules built for your workflow
- Multi-office roles & permissions
- Dedicated onboarding & priority support
Prices in AED, excluding VAT. Indicative for planning — final pricing is confirmed on your demo.
Book a demo
See it running on your own leads.
30 minutes on the live system, with someone who runs a brokerage on it. Bring a pipeline export and we'll load it on the call.
- How you work todayPortals, splits, team, what's in the spreadsheet.
- The live system, not slidesYour leads, your deals, the real product.
- A configured workspaceYour stages, rotation and splits. Agents onboarded that week.
Questions brokerage owners ask
Before you book.
Is it only for Dubai brokerages?
It was built in Dubai for Dubai: Bayut and Property Finder integrations, AED, cheque-based rentals, off-plan pipelines, co-agent splits. Brokerages elsewhere in the GCC run on it too; the portal connectors are the only Dubai-specific piece, and we add new ones on request.
How long does onboarding take?
A configured workspace is typically ready within a week of the demo. Agents get access with their leads already loaded, and most are working from it on day one because the app mirrors how they already work in WhatsApp.
Can we migrate from our current CRM or spreadsheets?
Yes. Leads, listings, buildings and owner lists import from Excel. Historical deals and commission can be loaded so your year-to-date numbers are correct from the start.
What does "custom modules in days" actually mean?
If your brokerage needs a workflow the product doesn't have (a driver schedule, a referral-partner ledger, a specific approval chain), we specify it with you and build it. Because the codebase is engineered with AI, a scoped module usually ships within the week, into your workspace, without waiting on a public roadmap.
Where is our data, and can we leave?
Your workspace is yours. Everything — leads, notes, call logs, deals, owner lists — exports to Excel at any time from inside the app. No export fees, no notice period on your data.